Sally Beauty and beauty brand developer Underling have co-developed the new Freewill haircare collection as a series of specific solutions for consumers to incorporate into their grooming routine.
The haircare products are targeted towards hair cycling techniques and thus come in a wide range of hyper-specific formulations to address consumer needs. The product line thus includes such varieties as Scalp & Detox, Volume Boost, Smooth & Frizz-Free, Restorative Repair, Color Preserve, Blonde Preserve and Cults & Coils.
Freewill haircare responds to the demands of consumers who are seeking out customized cosmetic and beauty products that won’t break the bank. The products are branded with a color-coded system that will help shoppers to easily differentiate between them on store shelves and online,